SEO | Search Engine Optimization
SEO is not advertising. SEO is optimizing your website to have a higher position in the organic search results of search engines, such as, Google and Yahoo, for a set of targeted keywords. The higher your website ranks, the better chances of exposure to the world.
PPC | Pay-Per-Click
PPC is an online advertising model. It is an addition to the natural search results where advertisers pay each time their advertisement is "clicked". This means that visitors are directed to the advertiser's website after clicking on the advertisement, and then the advertiser pays for each visitor on a per-click basis.
SMM | SOCIAL MEDIA MARKETING
Social media sites, such as, Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Del.icio.us, Scribd, Flickr, etc., allow users from around the globe to share their contents, opinions, views, which created a culture that encourages interaction and community-building.
WEB DEVELOPMENT
A website informatively telling them about your company- be it the latest promotions, updates, or simply sharing information. With that in mind, you find ways to create a website that would provide the best experience for your intended crowd, such as, animations, eye-catching website layouts, and picturesque visuals.