About Google Algorithm
What is algorithm? Algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In a computer point of view, algorithm sets the computer to perform tasks.
What is Google Algorithm?
Google algorithms has the same definition and rule of an algorithm that we described before. The search engine will show millions of results following to the keywords that you have search. An algorithm will decide the order of results to you.
Google has a very complex algorithm for serving search results, and it changes relatively frequently. And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:
- The keyword’s appearance in the page’s title, header tags, and meta description
- The amount of naturally-occurring, organic links to the page
- The way the website performs on mobile devices, such as smart phones and tablets
Of course, these are just some of the characteristics the Google algorithm explores when determining how to deliver and rank pages. There are likely dozens, if not hundreds, of others.
What Element Matters the Most to Google?
As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.
These calculations by the Google platform are conducted incredibly quickly, and the rankings may fluctuate as web developers manipulate the attributes that contribute to page rankings across a website, or on a single page.
Therefore, rankings as assigned by the Google algorithms are fluid. A page that ranks third for a keyword may rise to first or fall to tenth as the content on both it and the other pages in the results change. Usually, the top spots are held by businesses that do Search Engine Optimization, or SEO, on their sites.
Google algorithm for SEO
The Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. Years ago, people thought that if they put a lot of keywords to their sites, then the Google algorithm will think it is an important page and have higher ranking.
Once Google realized this, they altered their algorithm to penalize sites that stuff their pages with keywords, as well as many other “black hat” SEO practices. Because of this, you should avoid any tactic that is done with the aim of outsmarting search engines. Although they may not notice right away, Google will eventually pick up on what you are trying to do, and your rankings will suffer.
